Start Your Own E-Commerce
Want to know how else to grow your business? It’s easier than it sounds, but it still requires some work. Expand your online presence with a blog. The blog should be useful and make your potential customers feel like they are truly part of the community. The first example that comes to mind is the E-Commerce blog about landing pages and more, with a ton of useful articles. You can find a lot of self-care tips in ecommerce web design agency.
Write and publish E-Commerce guest posts
Another way to expand your audience is to write guest posts on the E-Commerce websites of companies that belong to your business area, but are not your direct competitors. For example, if you make and sell handmade photo frames. You can contact the owners of websites dedicated to interior design.
Send out press releases and press kits
With press releases, you have a chance to appear in Google search when someone searches for more information about your brand. In addition, this way you reduce your marketing costs. Because there are many free sites for posting press releases and press kits for free. Another way to promote your business is ecommerce web design agency. If your brand is interesting to the press, they will find information about your brand (press releases, examples of past publications in the media, mentions of awards, etc.) and will definitely write about you!
Mark yourself on maps
This may seem like an outdated way of promotion, but it still works effectively. Do not forget to take care of your presence on Google maps, Yandex.maps and 2GIS.
Engage your audience with chatbots
Chatbots can answer some pressing questions of your customers. And you do not have to involve a manager for this. Questions are often repeated: chatbots allow you to save time on this, because the answers can be prepared in advance. Thus, chatbots act as a fantastic marketing strategy that allows you to grow your business while you sleep. Moreover, chatbots offer excellent opportunities for creating a contact list of potential customers. By the way, now even people far from the world of programming can create them.
Use E-Commerce personalization
If you use personalization, then an increase in sales will not take long to come. Personalization assumes that you make it easier for customers to make a purchase decision. It can include individual discounts, promotional codes and recommendations. For example, the following pop-up window appeared on the Euroset store website: This way, you can not only motivate customers to make a purchase. But also collect a list of email addresses for subsequent mailing.
Implement E-Commerce email marketing
Email marketing is the best assistant in business development. There are a huge number of mailing options that can be configured so that your client cannot refuse a purchase.
Below are the main types of emails you can send to your customers.
- Welcome emails: These are designed to introduce the user to your product.
- Follow-up and special offer emails: These ensure that you stay up to date with the interests of your target audience.
- In-stock emails: These are designed for those who have been keeping a close eye on an out-of-stock item or who have certain items on their wish list that are currently unavailable. These emails are likely to help you increase your sales.
- Abandoned cart emails: These can also work wonders and magically motivate customers to make a purchase.
These are just a few examples of the types of emails you can send to your customers to increase sales. However, you can always call ecommerce web design agency.
Conclusion
You don’t need a huge marketing budget to succeed in eCommerce. In this article, we have listed effective ways to grow your business that will cost you absolutely nothing! May your conversions be high!